Matt Cohen | WorldOfStuff - Matt Cohen

Media Manipulation: MLS Action Required

3MarchMatt CohenProfessionalmls, standards

Many people may not realize that numerous listing images uploaded to the MLS, used on broker and agent websites and apps, and syndicated for display on other Internet sites, are heavily modified. While this can be a very effective sales tool, some undisclosed manipulations may be deceptive. National MLS policies and other steps should

MLSs Must Continually Articulate Value

11FebruaryMatt CohenProfessionalmls, strategy

To improve and maintain subscriber satisfaction, multiple listing services must continually articulate the value that they provide, both as an organization and through products and services. In more than half of the MLS strategic planning processes I facilitated over the last year, pre-planning surveys and other research showed most subscribers were unaware of many

MLS Products & Services: From Principle to Practice

7DecemberMatt CohenProfessionalmls

There are many technological “shiny objects” MLSs are presented with for site-licensing or offering a la carte. How should these be evaluated by MLS leadership? Here are some thoughts from a presentation I previously made at the Clareity MLS Executive Workshop. First, I’ll examine NAR’s approach and suggest some potential updates and then I’ll

Strategic MLS Issues for 2019

26NovemberMatt CohenProfessionalmls, strategy

Some time ago, in preparation for an industry publication, another industry consultant asked me, “What are the most significant issues facing the MLS by 2020, what actions do you propose be taken to address these issues and what are the desired outcomes?” Following are my answers: Expand what cooperation via MLS means. If the

The Re-launch of Matt’s Real Estate Tech Blog

6NovemberMatt CohenProfessional

A very time ago, I started a site called “Matt’s Real Estate Technology Blog”. For a while it was hosted at Saul Klein’s Realtown and then merged with the Clareity website. Now that I’m providing professional services under the CoreLogic banner, I needed a place for my less formal musings on the real estate industry business and technology – and this is it!

I’ve posted a lot of content here that folks in the industry might find useful. For example: