Targeting MLS Communications

  Though many MLSs offer a rich and diverse set of products and services to their subscribers, there is often a gap between what is offered and what subscribers know about. When MLSs spend money on providing value that subscribers don’t know about and take advantage of, those dollars are wasted. To judge communications effectiveness, … Read more

Security and the Great Flywheel of Convenience

  Security Lets Us Provide a Better User Experience A Ten-Year Journey In James C. Collins’ bestselling business book, “Good to Great”, he introduces the concept of the flywheel. Outside of business, a flywheel is a heavy wheel that, once momentum is built, can store and provide consistently great power to a machine even when … Read more

Developments in Strategic Planning

  A Review of the Latest Approaches and Best Practices Clareity is continually looking for best practices and new ideas in strategic planning. We look at case studies of what the great strategic consulting specialists have done; examine what is being read by business leaders in such publications as the Harvard Business Review; survey the … Read more

Off-MLS Transactions – Method for Local Evaluation

  Members Need to Understand Potential Consumer Harm Two years ago, at Clareity’s MLS Executive Workshop, MLSListings (the 16,000 member regional MLS serving the greater San Jose area) presented its study of Off-MLS Transactions, evaluating how common the practice was in their market and demonstrating the economic harm caused to consumers. At the 2014 MLS … Read more