Professional | ProptechNerd - Matt Cohen

Standards Can Put Brokers in the Lead Management Driver’s Seat

12DecemberMatt CohenProfessionalbrokerage, standards

Why Brokers Need to Get Involved in Real Estate Standards Brokers are just starting to get involved in the real estate standards efforts at RESO but haven’t yet begun to push for any strategic initiatives. Earlier this month I posted about how brokers would beneﬁt from RESO coming up with standards for measuring how

Critical Unasked Questions about Measuring Real Estate Online Advertising

1DecemberMatt CohenProfessionalstandards

Brokers and agents need data on how advertising site visitors are interacting with listings, and there are a number of players in the real estate industry competing to provide this data. Each provider is tracking different things in different ways, and getting different advertising sites to implement their tracking mechanisms with little overlap. The

Fixing the Zestimate

9JulyMatt CohenProfessional

Suggested Changes to Reduce Criticism and Improve Industry Relations The Zestimate – Zillow’s AVM-calculated house price – has been a double-edged sword from the beginning. On the one hand, it gives property owners, buyers and sellers a comforting sense of empirical certainty – that an abstract, passionless computer algorithm, has declared from on high

NAR’s D.A.N.G.E.R. Report – Focusing on the Security Risk

7JulyMatt CohenProfessionalsecurity

Understanding the Risk and How to Address It In the D.A.N.G.E.R. Report, compiled for NAR by Stefan Swanepoel, a “security breach” is listed as a “high risk” for MLSs, though it is quite clear that the risk is to the industry more generally. According to Stefan, “Cyber criminals could attack the industry, breach the

Security Assessment: Demystifying the Process

27AprilMatt CohenProfessionalsecurity

Don’t Be Afraid of the ‘Audit’ Information security laws are still a patchwork nationwide, but an increasing number of industry organizations are ﬁnding that they need our assistance to comply with laws and other applicable requirements. The purpose of this post is to help demystify the process. Many industry organizations are just realizing all