Fixing the Zestimate

  Suggested Changes to Reduce Criticism and Improve Industry Relations The Zestimate – Zillow’s AVM-calculated house price – has been a double-edged sword from the beginning. On the one hand, it gives property owners, buyers and sellers a comforting sense of empirical certainty – that an abstract, passionless computer algorithm, has declared from on high

Targeting MLS Communications

  Though many MLSs offer a rich and diverse set of products and services to their subscribers, there is often a gap between what is offered and what subscribers know about. When MLSs spend money on providing value that subscribers don’t know about and take advantage of, those dollars are wasted. To judge communications effectiveness,