Brokers and agents need data on how advertising site visitors are interacting with listings, and there are a number of players in the real estate industry competing to provide this data. Each provider is tracking different things in different ways, and getting different advertising sites to implement their tracking mechanisms with little overlap. The … Read more
Suggested Changes to Reduce Criticism and Improve Industry Relations The Zestimate – Zillow’s AVM-calculated house price – has been a double-edged sword from the beginning. On the one hand, it gives property owners, buyers and sellers a comforting sense of empirical certainty – that an abstract, passionless computer algorithm, has declared from on high … Read more
Understanding the Risk and How to Address It In the D.A.N.G.E.R. Report, compiled for NAR by Stefan Swanepoel, a “security breach” is listed as a “high risk” for MLSs, though it is quite clear that the risk is to the industry more generally. According to Stefan, “Cyber criminals could attack the industry, breach the … Read more
Don’t Be Afraid of the ‘Audit’ Information security laws are still a patchwork nationwide, but an increasing number of industry organizations are finding that they need our assistance to comply with laws and other applicable requirements. The purpose of this post is to help demystify the process. Many industry organizations are just realizing all … Read more
One of the core functions of MLS is to help subscribers cooperate and making sure all subscribers follow the MLS rules designed to minimize participant conflict is a key part of this function. One of the places conflicts play out most publicly is in arguments over IDX and VOW displays. Yet, a number of … Read more
