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MLS Regionalization: Breaking Through

25AprilMatt CohenProfessionalconsolidation, mls

Consolidation of MLSs Requires Process In part one of this article (“MLS Regionalization: Setting the Goal“) Clareity outlined the criteria for determining the future “end game” for MLS consolidation. In this part, we will describe Clareity’s process for MLS consolidation and regionalization and how we overcome some of the common objections to consolidation during

MLS Regionalization: Setting the Goal

19AprilMatt CohenProfessionalconsolidation, mls

Aim Before Your Fire Why are there still so many MLSs? I’d argue it’s mainly because we don’t have the answer to other questions: How many MLSs should there be, and where are their borders? Should there be six MLSs? 30? 60? 100? One? Can anyone be held to account for not meeting a

Standards Can Put Brokers in the Lead Management Driver’s Seat

12DecemberMatt CohenProfessionalbrokerage, standards

Why Brokers Need to Get Involved in Real Estate Standards Brokers are just starting to get involved in the real estate standards efforts at RESO but haven’t yet begun to push for any strategic initiatives. Earlier this month I posted about how brokers would beneﬁt from RESO coming up with standards for measuring how

Critical Unasked Questions about Measuring Real Estate Online Advertising

1DecemberMatt CohenProfessionalstandards

Brokers and agents need data on how advertising site visitors are interacting with listings, and there are a number of players in the real estate industry competing to provide this data. Each provider is tracking different things in different ways, and getting different advertising sites to implement their tracking mechanisms with little overlap. The

Fixing the Zestimate

9JulyMatt CohenProfessional

Suggested Changes to Reduce Criticism and Improve Industry Relations The Zestimate – Zillow’s AVM-calculated house price – has been a double-edged sword from the beginning. On the one hand, it gives property owners, buyers and sellers a comforting sense of empirical certainty – that an abstract, passionless computer algorithm, has declared from on high