mls | ProptechNerd - Matt Cohen

Top Takeaways from CMLS 2019

The CMLS conference was a great networking event as always, and the 2019 event was held in a beautiful and airport-convenient hotel in Salt Lake City. It has been a productive year for CMLS, including the creation of the MLS best practices self-assessment tool, the re-focus on the REDPLAN intellectual property acquisition, and its increasing

What’s Next for VOW and IDX?

8AugustMatt CohenProfessionalcompliance, mls, policy

I’ve had some awesome and brutal conversations with brokers and their technologists over the years about VOW and IDX. “When are the handcuffs coming off?” a broker will ask, “Why is our MLS sending listings to sites that don’t have to comply with the same rules we do?” Leave aside for the moment that

MLS Regionalization: Pre-positioning the Objections

10AprilMatt CohenProfessionalconsolidation, mls

I was working on an MLS consolidation project last year on behalf of a smaller MLS approaching its big neighboring MLS. The CEO had called me in to facilitate the process. The first step was to get the client’s board of directors on board, and I did so in a presentation with two aspects

Media Manipulation: MLS Action Required

3MarchMatt CohenProfessionalmls, standards

Many people may not realize that numerous listing images uploaded to the MLS, used on broker and agent websites and apps, and syndicated for display on other Internet sites, are heavily modified. While this can be a very effective sales tool, some undisclosed manipulations may be deceptive. National MLS policies and other steps should

MLSs Must Continually Articulate Value

11FebruaryMatt CohenProfessionalmls, strategy

To improve and maintain subscriber satisfaction, multiple listing services must continually articulate the value that they provide, both as an organization and through products and services. In more than half of the MLS strategic planning processes I facilitated over the last year, pre-planning surveys and other research showed most subscribers were unaware of many