MLS Regionalization: Breaking Through

  Consolidation of MLSs Requires Process In part one of this article (“MLS Regionalization: Setting the Goal“) Clareity outlined the criteria for determining the future “end game” for MLS consolidation. In this part, we will describe Clareity’s process for MLS consolidation and regionalization and how we overcome some of the common objections to consolidation during

Targeting MLS Communications

  Though many MLSs offer a rich and diverse set of products and services to their subscribers, there is often a gap between what is offered and what subscribers know about. When MLSs spend money on providing value that subscribers don’t know about and take advantage of, those dollars are wasted. To judge communications effectiveness,