The NAR and its local associations have focused RESO compliance on the MLS and has been very successful in driving adoption. But, when it comes to association management systems (AMS), where member data is created – and which should be the most accurate source of truth – the data comes out unreliably, in a variety … Read more
Many people may not realize that numerous listing images uploaded to the MLS, used on broker and agent websites and apps, and syndicated for display on other Internet sites, are heavily modified. While this can be a very effective sales tool, some undisclosed manipulations may be deceptive. National MLS policies and other steps should … Read more
Association management systems have traditionally been silos where most information about the member cannot easily be used to provide a custom per-member experience and solve other business problems. Also, many associations want to use “best of breed” solutions to provide service to members, and the lack of integration with association management systems has made … Read more
Artificial Intelligence (AI) Creates New Opportunities Last week I was on a panel at the RESO conference where we talked about software personalization as an important trend. Back in 2008, I wrote some articles about improving prospecting and real estate, one aspect of which was that we needed to get smarter about understanding consumer … Read more
RESO Standards Let MLSs Take Control in a New Way For the past few months I’ve been a bit quieter than usual on the blog because I’ve been working on a number of time-consuming projects including MLS regionalization, MLS selection, strategic planning sessions, and information security audits. But one very interesting project that has … Read more
